Boosting Player Engagement: How to Improve the Online Casino Experience

Finding a job, a store to shop at, or a music service — there is always a choice. These days, among all the factors that influence a decision, it is not the quality, the product, or even the price that matters, but the experience the client receives from the process of interacting with this product. The buyer pays not for the food delivery, but for a few free hours to spend with their family, not for a subscription to a service with films, but for the opportunity to stay at home and watch Netflix on their couch.

Casinos and bookmakers are growing in number in the iGaming industry as well. The market is developing. Getting the client's attention and then keeping him is the main goal for business. The iGaming market is so oversaturated that right now almost every even slightly successful casino offers games of high quality. Does that mean customers come not just for the games? The customer comes back for the sensations and gambling Megapari player experience that the operator gives him in the game and beyond.

What is Player Experience?

Skipping all the formal definitions and getting down to the heart of the concept, the player experience is the journey that a customer takes when interacting with your product. Every menu item, banner, and locally adapted image matters.

Almost every aspect of the platform either attracts a player and boosts the casino’s KPIs, or doesn’t work in favour, and this is vital to realise. With this approach, it becomes apparent that there are no unimportant details at all. Top operators now strive to provide players with a decent level of customer service and make them feel important.

In this article, we share how SOFTSWISS contributes to making the player experience one to remember.

Providing a Better Player Experience

In fact, two-thirds of companies compete based on customer experience (Source: Forbes). The iGaming sphere is no different. As the eye-opening statistics reveal, operators who prioritise motivating their players and improving their gaming experience will enjoy both more revenue and a loyal following.

Top 3 Reasons to Create a Powerful Player Experience:

  1. A New Player is More Likely to Become a Loyal One

What does it mean for the casino? An increase in the conversion of newcomers into loyal reliable players. Indeed, the connection between the active audience and the operator's revenue is direct, but focusing on earnings only is a losing strategy in the future. Developing relationships with players is a more profitable policy, which leads to financial growth in the long run.

  1. Extended Player Lifecycle

The successful operator gives the player everything that the bettor comes to the casino for, namely:

In this case, the probability that the player will not change the casino increases significantly. The operators who are ready to provide the players with extra value generally benefit from long-term loyalty.

  1. Reliable Market Position

There is nothing new about word-of-mouth marketing. Unfortunately (or fortunately), the effectiveness of traditional promotion channels is now falling. People trust people. The same holds true for a wide range of spheres, but especially so for such a sensitive area like gambling.

Mentions are the best marketing tool with the highest conversions at the moment. Each brand works hard to build a positive association so that it can receive valuable recommendations.

Below on the graph, we schematically presented how player’s loyalty and motivation can change with time. 

Yes, there are basic things that raise the level of player loyalty here and now:

When these elements of the player experience are not backed up by anything else, motivation quickly falls.

Ideal loyalty systems combine short-term loyalty factors with long-term loyalty factors. You can't have a reputation as a friendly, helpful operator when your support relies heavily on scripts or makes the player wait too long. A single bonus won't make the player loyal, but a bonus system with different types of rewards included will definitely add some excitement to your player's journey. 

Take advantage of every method. As a result, you will receive player satisfaction and bettor loyalty to your platform.

Keep Your Players Engaged

There are more choices on the market than ever before; customer standards are higher than ever before. Creating an outstanding, simple, and engaging experience for players is essential for success. 

Here we shared our observations on how many seemingly simple and obvious things can ruin an operator's reputation. Building a truly outstanding casino requires a strong dedicated team, the right software, and deep contact with the clients. The only way to create it is to show that you care about the audience by being on their side.